The Product Marketer

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Tips for Building a New Product Marketing TeamIt was with a feeling of relief, and disbelief, when I removed the purple hiring badge from my LinkedIn this week. I’ve been solidly hiring for …
Rory
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A few weeks ago, I was asked by the lovely people at Wynter to give my tips on how to craft a new message. 
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I went into March with a new enthusiasm for the Product Marketer and had a plan for a bunch of different posts, having promised myself that I would be…
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One product marketing trend I feel strongly about is that the next wave of great product companies will all have a public product roadmap in some shape…
Rory
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Forming habits can be tough. What I find even tougher is falling out of a habit. Exercise, sleep routines, and yes - writing. When I get out of a rhythm…
Rory
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It’s that time of year again on LinkedIn. Everybody is making their business predictions for the year ahead. I actually got asked about my own tips the…
Rory
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There’s no doubt about it. Product marketers are in demand right now. Companies of every shape and size are understanding the benefits of the discipline…
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Differentiation is coming up a lot right now when I’m chatting with other product marketers. There’s a realisation happening among us that you can’t…
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