Pricing expert Saagar Mehta breaks down the pricing operating system, who should own pricing, and how product marketers should approach it for the first time.
This is a really strong article. As someone who has done a lot of pricing in my career, I still took a lot away from this. I particularly like the focus on a third phase of being all about owning the pricing person to track and continue to modify pricing moving forward. Oftentimes if a product marketer is owning pricing, we kind of set it and forget it. This third phase of ownership is really important! Thanks for sharing
Super useful. I don’t have much experience owning pricing and I found this practical, as well as theoretical.
Thanks Rebecca! Part two on how AI is changing pricing is really interesting too. Coming on Tuesday!
This is a really strong article. As someone who has done a lot of pricing in my career, I still took a lot away from this. I particularly like the focus on a third phase of being all about owning the pricing person to track and continue to modify pricing moving forward. Oftentimes if a product marketer is owning pricing, we kind of set it and forget it. This third phase of ownership is really important! Thanks for sharing