9 Rules For Finding the Perfect Product Name

A simple framework to help you land on a name that’s memorable, meaningful, and made to last.

One hill I’ll die on (and there aren’t many) is that Product Marketing should own the naming of new products.

Everyone else should absolutely be bought in - but it’s Product Marketing, with its deep understanding of the product and what resonates with customers, that’s best placed to lead any naming process.

Here are some tips to help you name your next p…