What a CPO really thinks of product marketing

Viewing the role of PMM through a product leader's perspective

The relationship between product and product marketing can be a complicated one.

Product teams tend to have more status in a company. Their roles are more clearly defined. They often have a more direct line to leadership and a clearer seat at the table. And for product marketers, this can create an uneven dynamic - one that’s sometimes frustrating.

I thin…