Differentiation in 2026

A Conversation with Peep Laja

When I first got into B2B marketing and was trying to make sense of it all, there was a voice that stood out for understanding the nuanced worlds of differentiation, messaging, and positioning: Peep Laja.

Peep is the founder of Wynter, a B2B market research tool, much loved by PMMs. He’s one of the sharpest thinkers on what actually makes companies win i…