Does Product Marketing consulting work?

How working with a product marketing consultant can help you with your biggest business challenges - at pace

Apr 12, 2024

The Product Marketer is a London-based consultancy working with ambitious companies to unlock their growth potential through world-class product marketing. Get in touch to discuss working together.

Does Product Marketing consulting actually work?

There’s growing demand across Europe (and beyond) for high quality, upstream product marketing work. Founders, CMOs, and Heads of Product are all asking the same question:

What does ‘great’ look like for this function?

Which might be why PMM consulting is starting to gain traction. It’s definitely a factor for why I launched my own consultancy, The Product Marketer.

When I first started consulting in 2024, I wasn’t sure if this kind of business would work. Not just for me, but as a model for solving big product marketing problems from the outside. Product Marketing is often seen as being an internal role out of necessity - for the collaboration, alignment and cat herding it requires.

A year later? I’ve worked with some of the most exciting companies in fintech, SaaS, and B2C - and the answer is clear.

Yes, Product Marketing consulting works. When it’s done the right way.

Why companies hire Product Marketing consultants

Hiring a full-time Product Marketer takes time. And not every company is ready to make a permanent hire. Some just need to get started. Others need a product market rest - to correct course.

That’s where consulting comes in.

At The Product Marketer, I help B2B and B2C companies solve critical growth and go-to-market challenges, including:

Positioning and messaging that stands out
Launching new products with impact
Refreshing value propositions to reflect the real value of the product
Defining personas and ICPs, and unlocking customer insights
Building marketing and sales collateral around a new narrative
Hiring and onboarding your first Product Marketing hire

I do it through focused, sprint-based consulting with defined outcomes - delivering high quality work, at pace.

Isn’t Product Marketing too ‘in-house’ to outsource?

I once had a CMO who thought the same. And while I appreciate the challenges, I actually think Product Marketing is one of the best functions to bring a consultant in for.

Strategic work - like sharpening your customer insights or completely refreshing your hero product’s value proposition - is hard to do internally when teams are buried in launches, content, and stakeholder alignment.

A product marketing consultant brings senior experience, a fresh perspective, and a full PMM toolkit - without the drag of internal meetings and reactive tasks. Ringfence one of the company's toughest problems, give them space to go deep, and let them focus.

This kind of high-leverage work isn’t ‘always-on’. It’s occasional, but critical. Which is exactly where a project-based consultant shines.

Especially one who’s done the job at multiple stages, across different industries, and knows how to move fast without cutting corners.

What I’ve learned (so far)

When I started The Product Marketer, I focused on the same things I’ve done in the past, when I have been the first product marketing hire for a business.

Nail the customer insight
Understand the competitive landscape
Define the value you add for your customers - and how it differentiates
Build clear, confident messaging
Align the org around a real value proposition

Do this well, and everything else - launches, campaigns, sales collateral - becomes easier, faster, more effective.

Let’s work together

If your company is thinking about Product Marketing consulting, and wants to collaborate with someone who’s done the work before, get in touch.

I work with companies who are serious about levelling up their Product Marketing function. You’ll get insights, clarity, and an upgrade to your marketing and sales materials - at pace.

👋 Visit theproductmarketer.co to learn more or drop me a message.