Reintroducing The Product Marketer

A product marketing consultancy for Europe’s most ambitious companies

TL;DR: I’m excited to share a new brand, new website, and a new chapter for The Product Marketer. A newsletter that’s read by thousands of PMMs around the world is now also a consultancy, working with businesses across Europe and beyond to unlock their full growth potential through sharp, hands-on product marketing.

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A Product Marketing Consultancy for Europe’s Most Ambitious Companies

After four years of writing about all things product marketing, The Product Marketer newsletter is now read by thousands of PMMs around the world. I’d like to thank every one of you who’s subscribed, read and fed back on these posts - it’s meant a lot.

During that time, I’ve also been advising a number of fantastic companies on their positioning, packaging, messaging, new product development, and GTM strategies.

Today, I’m officially bringing it all together, with the launch of a consultancy business called The Product Marketer - with a new brand and website to match.

(I wanted readers of this newsletter to be the first to see the new brand, as I couldn’t be happier with it.)

I’ll be focused on supporting clients with upstream product marketing. Which means helping businesses deeply understand their customers and markets, craft clearer positioning, tell stronger stories, and bring new products to market more effectively.

This includes:

• Uncovering customer and market insights

• Sharpening positioning and refreshing value props

• Go-to-market strategy for new products

• Crafting new narratives for stronger storytelling

So, if you’re struggling to find clarity in communicating your product’s value, The Product Marketer is for you.

Why now?

Writing is thinking. And writing this newsletter has helped shape my thoughts on the world of product marketing and develop a distinct point of view. A few of these beliefs are what led me to starting this new business.

1. It’s a great time for PMMs

This is the best time to be a product marketer in years. Understanding of the function is rapidly improving. The demand is high - and it’s only going to grow. On top of that, as I’ve previously written about, this is the most exciting time to be working in tech in my lifetime. The conditions are there to create the best work of our careers. And, for me, this feels like the right time to be working with a range of companies on their biggest business challenges.

2. Europe is built different

Product marketing in the US is years ahead of the rest of the world, but with so many variables in play - from regional tech ecosystems, to the pace at which AI is reshaping best practices - the future of product marketing in Europe and beyond probably won’t follow the same path.

PMMs here should embrace that. Our work, our markets, and our orgs are different. And trying to force-fit an American model isn’t going to make sense. Instead, we should focus on building a version of the function that works for where we are, and where we’re going. And I’d like to help with that.

3. Setting the bar for upstream PMM work

It feels like the PMM function will only truly establish itself around the world when it starts focusing on the craft. Right now, few roles are having as much of an identity crisis on LinkedIn as product marketers. The answer isn’t more introspection - it’s better execution.

We need to do the work.

PMMs must focus on delivering high-quality output that shows colleagues and stakeholders what great product marketing actually looks like - and turns them into advocates.

With all this in mind, I'm more upbeat than ever about starting a product marketing consultancy.

The Product Marketer is there to help companies unlock their potential. But it'll also exist to help business leaders and senior marketers understand the work of PMMs better - to show them what modern, upstream product marketing looks like.

Let’s talk

I’ll continue writing here, sharing both practical advice for PMMs and perspectives for founders, marketers, and operators. Now with even more stories to draw from.

It’s probably the most exciting thing I’ve done in my career so far. And if it’s something you’d like to hear more about (or get help with), I’d love to chat.

📧 hello@theproductmarketer.co
🔗 theproductmarketer.co

Thanks for reading.

Rory