The Product Marketer

The Product Marketer

5 Story Frameworks For Your Product

A selection of storytelling frameworks borrowed from fiction, and how to use them at work

Rory Woodbridge's avatar
Rory Woodbridge
Mar 26, 2026
∙ Paid

Storytelling is in vogue. The Wall Street Journal recently wrote about how companies are desperately seeking storytellers. Multiple companies now have senior positions with storytelling as the primary remit. And in a world where anyone can build software just by describing it - and every product category becomes saturated - those who can tell the best s…

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