great piece and reminder of what good positioning and good strategy is! wish I could scream on the top of rooftops that messaging ≠ positioning!!
sidenote: I also studied History and Political Science aha - definitely didn't teach me practicalities for marketing but I like to think it taught me how to think critically and the discipline to write a lot of essays which probably come more in handy than we think ;)
A thought-provoking article. Thank you for sharing, Rory! 🙌 Also, as a fellow humanities graduate (French Studies, in my case), you’re not alone 😅
Thanks Monica. Very good to know there's a few of us out there!
great piece and reminder of what good positioning and good strategy is! wish I could scream on the top of rooftops that messaging ≠ positioning!!
sidenote: I also studied History and Political Science aha - definitely didn't teach me practicalities for marketing but I like to think it taught me how to think critically and the discipline to write a lot of essays which probably come more in handy than we think ;)
No way! I wonder how many History & Politics PMMs are out there...
Hope you're doing well Laure! (Are you still in Japan??)