A PMM's guide to shipping at pace

Product teams are shipping faster than ever before. Here's how to adapt to it.

Last year I wrote about what to do when your product team isn’t shipping enough to create momentum and meet market demand. It feels like a different world now. Because the most common challenge I hear from clients at the moment is the opposite: product teams are shipping so much that the rest of the business can’t keep up.

Pre-AI, most companies had mana…