There are no moats you can build with features or services alone. Your competitors can copy anything you ship. Instead, you have to differentiate through values. Through messaging. Through brand and storytelling. What makes this hard, though, is when you get bogged down in the literal.
Awesome insight. Not being afraid to sell forward is huge. Puts a date on when things need to be ready also. Eliminates that delivery creep that can set in with R&D teams.
Awesome insight. Not being afraid to sell forward is huge. Puts a date on when things need to be ready also. Eliminates that delivery creep that can set in with R&D teams.