Messaging is a balancing act. You’ve got to make sure you cover the benefits, not just the features. You’ve got to avoid getting too literal about your capabilities. But you also have to make it really clear - really quickly - what your company does, so that potential customers can buy your product.
Don't forget to say what you do
Don't forget to say what you do
Don't forget to say what you do
Messaging is a balancing act. You’ve got to make sure you cover the benefits, not just the features. You’ve got to avoid getting too literal about your capabilities. But you also have to make it really clear - really quickly - what your company does, so that potential customers can buy your product.