Eureka! After a few weeks of consulting, I think I’ve cracked what Product Marketing is all about. Two incredibly simple questions - that are fiendishly difficult to answer. Is Product Marketing easy? This is something I’ve been asking myself lately.
This is a great definition of product marketing and it also covers what I see as the other big divide (and misunderstanding) – between the strategic (positing, messaging, GTM) and the tactical (launches).
This is a great definition of product marketing and it also covers what I see as the other big divide (and misunderstanding) – between the strategic (positing, messaging, GTM) and the tactical (launches).
Great points, really.
These two questions unlocks all you need for success for your product.