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Hi Rory,

Do you recommend any book/article/course that helps with building a narrative to shift customers' perceptions? Is there a particular framework for this?

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This is a great point, and I think it finds a nice balance between selling the sizzle and the steak. Selling a narrative speaks to the broader use case of your product. And at the same time, using this to explain your features makes it natural to then go on to explain how people can use it.

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