One product marketing trend I feel strongly about is that the next wave of great product companies will all have a public product roadmap in some shape or form. I first came across the idea a few years ago when I was looking into Monzo. They had this really simple Trello board, made available to anyone who wanted to have a peak, that laid out their product plans for the next few quarters. My mind was blown. It seemed so obvious that this was a great idea, now I was staring at it, but why weren’t others doing this?
Hey Rory! Cheers for this insightful text, we included it in our last weekly dose. Looking forward to read more of your texts ;)