Demand for product marketers in Europe is booming. This post explores what’s driving it, where the gaps are, and what it means for companies and candidates alike.
Hi Rory, I think this article is spot on - both in terms of changing attitudes in Europe, and the need to continue to evangelise about the importance and value of the product marketing function. Bodes well for those of us on this side of the Atlantic.
Great post, Rory. Great product marketing is one of the highest leverage areas of any tech company (and probably non-tech in some capacity) and it’s great to see it getting its due flowers
Hi Rory, I think this article is spot on - both in terms of changing attitudes in Europe, and the need to continue to evangelise about the importance and value of the product marketing function. Bodes well for those of us on this side of the Atlantic.
And agree it bodes well!
Thanks for reading, Andy!
Great post, Rory. Great product marketing is one of the highest leverage areas of any tech company (and probably non-tech in some capacity) and it’s great to see it getting its due flowers