The Product Marketer: Practical insights and advice for world-class product marketing.

Hi, I’m Rory, founder of The Product Marketer, a London-based product marketing consultancy that works with ambitious companies across Europe and EMEA to unlock their full growth potential.

This newsletter is for people who are passionate or curious about product marketing and the impact it can have when delivered effectively.

🎯 On the consulting side, I work with tech companies to unlock growth through sharper positioning, stronger product narratives, and smarter go-to-market strategy. I’ve worked with clients of all shapes and sizes, across B2B, B2C, Fintech, SaaS, AI and more.

✏️ On the newsletter front, I share practical insights and advice to help product marketers do their best work. Expect tips on positioning, messaging and new product development, along with examples, case studies, and breakdowns of real PMM challenges. All grounded in 15+ years of hands-on experience.

Why subscribe?

You’ll get:

• Real-world lessons from working with companies like Google, YouTube, Amazon, and Monzo

• Practical takes on strategy, messaging, launches, and sales enablement

• New ideas for how to approach your own product marketing work

Every post is written with product marketers in mind, whether you’re early in your career or running the function at a scaling company.

Trusted by PMMs at:

Deliveroo • Qonto • Notion • Oracle • Meta • Klaviyo • Starling • HubSpot • Spendesk • NY Times • Freshworks • Paddle • Decathlon • Adaptavist • Sage • Bubble.io • Financial Times • Vista • Pleo • Klue • Octopus • Product Marketing Alliance • Disney

About me 👋

I’ve spent over a decade leading product marketing at some of the world’s biggest tech companies - and some of the fastest growing scaleups. I’ve helped companies:

• Move upmarket and unlock new customer segments

• Launch new products, segments, and verticals

• Refresh value props and reposition within changing market landscapes

• Build high-performing PMM teams from scratch
  
  

Now I run The Product Marketer to help more companies do the same. And to share what I’ve learned with product marketers everywhere.

Time to upgrade your product marketing?

Join thousands of PMMs around the world who already subscribe to The Product Marketer. Expect a new post every week.

👉 Subscribe now and start raising your PMM game.