Archive - The Product Marketer

Does Product Marketing consulting work?

There's a demand across Europe for product marketing talent, which should make consulting an obvious opportunity for both businesses and PMMs. But why…

Apr 12 •

Rory Woodbridge

Don't forget to say what you do

Messaging is a balancing act. You’ve got to make sure you cover the benefits, not just the features. You’ve got to avoid getting too literal about your…

Apr 5 •

Rory Woodbridge

March 2024

Where should Product Marketing live?

Marketing? Product? Or somewhere else?? Yes, this is the age old debate of where in a company Product Marketing should live. An affliction that was…

Mar 6 •

Rory Woodbridge

December 2023

Escape the literal

There are no moats you can build with features or services alone. Your competitors can copy anything you ship. Instead, you have to differentiate…

Dec 7, 2023 •

Rory Woodbridge

May 2023

Two thoughts on Good Intentions

Once a company gets to a certain size, the biggest challenge can often be just navigating the people. The work itself might not be that hard, but all…

May 9, 2023 •

Rory Woodbridge

April 2023

Advice for 25-year-old me: 10 useful clichés

It’s now ten years since I started at Google, which means it’s ten years since I fell into the world of Product Marketing. My time at Google was full of…

Apr 28, 2023 •

Rory Woodbridge

March 2023

Five thoughts on OpenAI and ChatGPT

In the absence of Love Island and British politics melodrama, my Twitter feed is absolutely dominated by one topic at the moment… Open AI and its…

Mar 30, 2023 •

Rory Woodbridge

We don’t sell features here.

I have a habit of using catchphrases at work. Every month or so I’ll have a go-to slogan that I keep coming back to, boring my team to death with it. We…

Mar 22, 2023 •

Rory Woodbridge

October 2022

What is Product Marketing?

I’ve been heading up Product Marketing at my company for a whole year now and I still get asked to give clarity on the question of ‘What is product…

Oct 12, 2022 •

Rory Woodbridge

August 2022

Tips for Building a New Product Marketing Team

It was with a feeling of relief, and disbelief, when I removed the purple hiring badge from my LinkedIn this week. I’ve been solidly hiring for …

Aug 1, 2022 •

Rory Woodbridge

July 2022

How to Craft a New Message

A few weeks ago, I was asked by the lovely people at Wynter to give my tips on how to craft a new message.

Jul 13, 2022 •

Rory Woodbridge

May 2022

A post about Jack

I went into March with a new enthusiasm for the Product Marketer and had a plan for a bunch of different posts, having promised myself that I would be…

May 6, 2022 •

Rory Woodbridge

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