The Product Marketer

The Product Marketer

Home
Archive
About

June 2025

9 Rules For Finding the Perfect Product Name
Struggling to name your product? Here are 9 practical tips to get it right, from avoiding sub-brands to testing with real customers.
 • 
Rory Woodbridge
5
Reintroducing The Product Marketer
The Product Marketer is open for business. A new consultancy helping ambitious companies across Europe unlock their growth potential through world-class…
 • 
Rory Woodbridge
An Incredibly Short Guide to Product Marketing Strategy
Whether your company’s planning season is annual, bi-annual, or (Lord, help you) quarterly, at some point in the near future, you’re likely going to be…
 • 
Rory Woodbridge
5 Essential Product Marketing Tips for CMOs
Advice for any marketing leader working with PMMs
 • 
Rory Woodbridge
1

May 2025

How to Launch the Coolest Product in the World (Before It Exists)
The product marketing challenge behind Jony Ive and Sam Altman’s new products at OpenAI.
 • 
Rory Woodbridge
2
Why Product Marketing Is Moving Upstream
If your GTM feels messy, if your launches aren’t landing, or if your product team is building in a vacuum, taking PMM upstream might be your unlock.
 • 
Rory Woodbridge
What is Product Marketing? (2025 Edition)
Product Marketing isn’t just about launches anymore. It’s the strategic engine connecting product, market and revenue - unlocking sustainable growth…
 • 
Rory Woodbridge
1
What Great Product Marketing Looks Like
How to distinguish great product marketing from simply great marketing? Here’s what it looks like when it’s done right (and what happens when it’s…
 • 
Rory Woodbridge

April 2025

© 2025 Rory
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture