Respect the Craft

Investing in proper product marketing experience and expertise has never been more important.

Product marketing is under pressure on two fronts right now. On one side, hiring well in this space is increasingly difficult. On the other, AI is reshaping how some leaders think about what they actually need from a product marketing team. Founders and CMOs are asking themselves: “Do we really need to hire for this? Can’t we just use AI tools?”

And yet …